Yes, it’s official – the brand you fell in love with as Wink Lashes is entering a new chapter: from now on, we’ll be known as Wink Beauty. We’re spreading our wings and making room for all the best things that are still ahead of us.
Why are we changing?
Because we want to give you more. More possibilities, more quality, more inspiration. We started with lashes, but over the past few years it’s become clear that we’re now much more than just a lash brand. It’s the natural moment to take the next step and call things by their name – we are Wink Beauty, a space that brings together convenience, beauty and a modern approach.
This change is the result of reflecting on who we are, what we’ve already built together and where we’re headed. We wanted to pause for a moment, look back and realize how much we’ve grown – as a team, as a brand and, above all, together with you. Now it’s time to go one step further.
What does this mean for you?
It means more good things in one place! From now on, in addition to bonding lashes and magnetic lashes, you’ll also find press-on nails here – and we’re not stopping at these categories! Plus even more tutorials, guides, tips and everything else that makes your everyday glam easier – quick, easy and your way. Effortless glam, anytime – it’s not just our new slogan. It’s the whole philosophy behind it.
We want Wink Beauty to be the place you come back to for inspiration, practical know-how and tried-and-tested solutions. A place that helps you express yourself – whether you’re doing your nails in bed at midnight or putting on your lashes in 5 minutes before heading out. Everything we do is designed with you and your lifestyle in mind.
What comes next?
The new name is just the beginning. Ahead of us is a refresh of our entire image – from the packaging to the website you’re reading this post on 🙂 We’re changing our visual identity, shooting new photo campaigns, filming high-quality tutorials and preparing loads of inspiring content for you. All so that connecting with the brand is not only easier, but also more engaging and enjoyable.
When it comes to packaging, we ask for a little patience. The change will be rolled out gradually, so for a while you may receive products in both the new and the old design. But we promise the end result will be worth the wait.
We’re also launching a brand-new website – winkbeauty.pl – which not only looks better but also works faster, more smoothly and more intuitively. We’ve made sure everything is right at your fingertips and shopping is even more enjoyable. And that’s not all – our ambassador program is launching soon, too, bringing you even closer to everything that’s happening at the brand.
What about your account on winklashes.pl?
We know many of you have accounts and order histories on our old website. That’s why winklashes.pl will stay active for the next month – you’ll be able to log in there and check all your existing data. The pages that will remain active are:
- https://winkbeauty.eu/account/ – for your order history.
- https://winkbeauty.eu/checkout/ – if you click a link in an order details email.
On the new website – winkbeauty.pl – you’ll need to create a new account. Thank you so much for your understanding and for sticking with us through this transition. We’re doing everything we can to make the new version of our brand even more intuitive and rewarding for you.
The change from Wink Lashes to Wink Beauty isn’t just a step in a new direction – it’s a tribute to you, our community, who never stop inspiring us. We want to keep evolving, grow together with you and respond to what really matters. Thank you for being with us. A beautiful new chapter lies ahead – and we can’t wait to experience it together!